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Eleven Goals for 2011

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I will admit it.  In the past, most of my new year’s resolutions fall off the radar well before Valentine’s Day.  However, I do find that even if I didn’t follow the precise goal exactly as laid it out, I will have adopted some form of the theory.  Therefore, this year, I am giving myself broader goals and some that do not necessarily involve new daily rituals.  Some will be Invites by Jen (business) related, some will be personal goals, and I am sharing them all with you!

I have also discovered that having someone else hold me accountable gives me that extra push to proceed.  That is where you come in!  Help me stay on track this year — whether it be a simple comment on my blog or a quick email asking how things are progressing, do anything to help keep me honest.

Therefore, without further ado, here are my Eleven Goals for 2011:

1.  Blog more consistently

I do not have a certain number of post per day that I will be trying to reach.  But as my previous post details, I would like to have 100 new posts on my blog by December 31st, 2011.  That averages out to about two posts per week…..but, I am not necessarily going to post two times and two times only for the week.  If I can get ahead, why not?  If I need to catch up, well then I better hunker down and get to it!

2.  Publish and/or sell one of my own graphics

For the most part, I utilize the services of an independent graphic designer to give me the base for the graphics on my invitations and stationery (I then tweak and customize them myself from there).  However, occasionally, I will need a graphic I cannot find anywhere else and I end up designing and creating it myself.  One of my long-term business goals include expansion into the graphic design arena (specifically for weddings), so this would be the first step!

3.  Finish my website

Recently I embarked on the mission of updating my website.  I knew it was going to be a long, slow process, but didn’t realize how quickly my time would be gobbled up with other matters.  Therefore, I just need to do it — just finish the website!

4.  “Travel” 150 miles on the elliptical

I would like to be able to set a goal for myself to exercise three times per week for at least 30 minutes.  However, I know if I hold myself to this hard and fast rule, I will never make it the entire year.  So, if one week I am super busy and I end up cramming in a really long workout on one day, I am going to call that a win.  Plus, it is more fun to track a goal such as this!

5.  Finish the studio

We are 90% of the way there!  The staircase and some of the trim needs to be finished, but the majority of “finishing” the studio is getting the rest of my goodies moved up, organized, and put away.

6.  Reseach and determine which DSLR camera I would like to purchase

Photos are one of the main ingredients to a successful online business.  A better quality camera + a little experience = amazing photos for samples and proofs.

7.  Launch a DIY Invitation Kit line

I have been thinking about this one for a while.  It is just another one of those things that I just need to go ahead and do (rather than only dream about it).

8.  Find or develop a program to recycle and reuse leftover materials

It should be no surprise to hear that when I make an invitation, I end up with little paper scraps (and I am not talking just a few pieces, but literally thousands of little pieces that fill up many totes within one wedding season).  I have already taken a few steps to help reduce and compensate for the leftovers during production. 

….I have spent quite a bit of time ensuring that I am maximizing the usable space on a piece of cardstock (based on the order and placement of different cuts along with adjusting printing methods)

….I currently donate to the Arbor Day Foundation — with every invitation order, a tree is planted in the couple’s honor

….I recycle and reuse all of my printer’s ink cartridges (less plastic waste)

So although I am doing my best to replenish the Earth with the resources I currently use, I feel there has got to be more that I can do!  I am not sure what that is yet (I am open to suggestions), but it has got to be one of my goals for the year.

9.  Add an eco-friendly product line

This goal directly relates to #8.  Not only have I found very good sources with 100% recycled cardstock available, I have also been looking into making my own recycled paper.  Natural, sustainable, environmentally friendly products are always favored in my household (it is something very important to my family), so I am moving full-steam-ahead in being able to offer products that fall into this category.

10.  Add 12 new designs for the year

As with any industry, it is important for me to stay on top of wedding trends and offer producst that brides and grooms want for their wedding.  Therefore, I would like to showcase 12 new designs throughout the year (yes, this does average out to 1 new design per month, but if I can develop and introduce all 12 in January I am going to do it…….P.S. I will not be able to introduce all 12 in January so definitely stay tuned).

11.  Offer fun DIY wedding tutorials

Every now and then I will come across something so unique and fun for a wedding and will automatically think, “How easy would that be to make myself?”  The tutorials I have planned will most likely not be invitation related, but there are so many other fun and crafty things that can help personalize your wedding, that I want to be able to help in that area.  I love all different types of crafts (besides designing stationery, I sew, crochet, knit, and scrapbook), so a break in routine every once in a while will be such a treat!

After taking some time to think about my goals and then actually sitting down to write them out, I am very excited for the new year!  I hope I have peaked your interest and you look forward to hearing about the progress of my Eleven Goals in 2011.


3 responses »

  1. Happy New Year! GREAT goals. I got so excited when you talked about 12 new designs in January 🙂

  2. Pingback: Not just a website under construction « Invites by Jen's Blog

  3. Pingback: Same Products, Better Look! « Invites by Jen's Blog

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